Month: December 2023


  • The use of the term marketing is being stretched.

    The use of the term marketing is being stretched.

    Advertising is not marketing any more than a shoelace is a shoe. Words have meaning, though some skew meaning to exaggerate.Consider the exaggeration of the term marketing. For example, Mailchimp brands itself as a marketing platform.They promote their email automation services as marketing.This claim is an exaggeration that may enhance their image but skews the…

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