The photo above shows Shohei Ohtani taking batting practice at the Dodgers’ spring training camp.
Give this time to sink in.
Shohei Ohtani is taking batting practice.
Ohtani is the unanimous 2025 National League MVP.
He is the National League Hank Aaron Silver Slugger award winner.
Shohei is paid millions of dollars to hit and pitch a baseball.
Oh yeah, he will soon receive his second World Series ring.
What are you doing this spring?
Are you as good at what you do as Ohtani is at what he does?
Even if you are, you should still consider creating an AV Pro spring training plan.
It works for baseball, and it can work for an audio/video professional.
Yeah, step up to the plate with a plan that includes the following.
Sound & Video Tech
Review how audio/video technologies work.
I know you know. But you can know it better.
Use the following links as starting points to maintain your competitive edge.
• YouTube Video Link – Sound Crash Course
• AV Handbook – Sound Reproduction
• YouTube Cambridge Museum of Technology – Video Tech
• AV Handbook – Video Reproduction
Installation Expertise
Your AV installation expertise separates you from the competition.
But the AV industry evolves at a rate of continuous increasing change.
So, add room on your calendar for distributor and manufacturer seminars.
In addition, include manufacturer & industry tutorials, such as CEDIA’s HQ YouTube channel, in your weekly routine. Keep your competitive edge sharp.
Market Intelligence
By necessity, you focus on your daily installations.
Each morning, you confirm all products, parts, cables, and tools are loaded in the truck.
You may even have to take an unscheduled distributor trip to pick up that TV wall bracket.
It’s a weekly race that hopefully grants a Sunday to relax.
But what’s happening beyond the view of the work site?
The answers are found in the gathering of market intelligence.
Intel that includes the competition.
Intel that includes who’s succeeding or failing?
Intel that includes what’s working and why?
Gather this intel from trusted reps, and/or a friendly competitor, with a handshake over lunch.
The expense and, particularly, the use of your scarce, precious time may seem like an extravagance.
But market intel can lead to significant business working adjustments that can keep you in the game.
In addition, colleagues’ handshakes over lunch will reaffirm your AV professionalism.
Spring has arrived.
A new season of construction and home remodeling has launched.
It’s the right time for a plan that maintains your competitive edge.
So, lace up your cleats, step up to the plate, and initiate an AV spring training plan.
That’s it
But check out these links
Mounkes Method
Paul McGowan
Minimize the compromise of the architectural speaker
The SandTrap Competitive Edge …. Time.
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